A moving body is the foundation for a healthy and delightful life. Yes, dear Röhnisch team, there is nothing more to add. We are believers! We supported the Swedish apparel brand for more than 2 years and created many opportunities for press and influencers leading into clippings, and generating new brand fans.
One of our favorite events took place in Munich 2017. Journalists, bloggers and stylists experienced together, with Annika Rantala (Head of Design), an event full of action, relaxation, healthy food and of course the new collection of Röhnisch. To start, a personal trainer guided the group for a run – dressed up in Röhnisch outfits of course. After a relaxing shower followed by a meet-up in the showroom for interviews and questions regarding the new collection. Overall the brand's lifestyle was perfectly matched - the result, a nice selection of clippings all telling the Röhnisch-story.
Participants were editors, bloggers, and stylists from sport & lifestyle departments: Madame, Exclusive München, Abendzeitung, SAZ, SportFachhandel, Lifestyle.mom, Lola Finn, Lindarella, Trail Kitchen, and many more.
Scope of work: Strategy, public relations, influencer marketing, event management