There are around 400 pharmacies in Munich. They are always popping up around doctor’s offices. Some city districts have as many pharmacies as doctors. The competition is huge. Being in the spotlight is key! 


Cheeky, fast and always relevant: The"Klosterapotheke München" is known for its witty campaigns in the style of “Sixt”. In the past fifteen years, we were responsible for the conception of the Good Sister. To date we have created more than 250 posters with snappy slogans on current affairs. 


Citybeam has assisted owner Sonja Holzer since 2006 and turned the store into an iconic pharmacy in Munich Haidhausen. Together we have created a brand that keeps evolving and keeps loyal customers happy, they never have trouble finding the right personnel. Working for "Kloster Apotheke" is truly special.


Scope of work: Strategic brand consultation, art direction, media production, media relations